December 12th 2016 - Exhibitor News
Dear Creativation Friend,
The days are slipping away. With only 37 days until Creativation (yes – only 37 days!), we want to make sure you are meeting important deadlines and doing everything you can to market your participation in Creativation.
This newsletter includes important deadlines, free marketing tools you should be using, and fun events to consider while you’re in Phoenix.
Learn
How to Ship Your Products to Phoenix
Now’s the time to start preparing what products and tools you’ll need to ship to Phoenix. The first day to start shipping via advanced freight is Monday, December 19. The last day to ship via advanced freight is Friday, January 13. You can access the shipping label in the Exhibitor Service Manual.
MORE IMPORTANT DATES
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Exposition Services
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Deadline
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NexxtShow General Contractor Services (including furniture, carpet, signage, labor and booth cleaning)
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December 15, 2025
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Insurance
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January 1, 2026
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Electrical Services
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January 2, 2026
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Internet & Telephone
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January 2, 2026
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Lead Retrieval
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January 5, 2026
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Log in to the Exhibitor Service Manual to place your orders. If you are a current exhibitor and have not received your log in information for the Exhibitor Service Manual, please contact
[email protected].
Connect
Pitch Your Creativation Story to Our Media Contacts
Our event attracts many of the industry’s leading trade and consumer editors, as well as influential bloggers, so don’t miss the chance to gain some additional exposure for your company by following these quick and easy steps:
MEDIA CONTACT LISTS
Send out press releases to key publications announcing highlights of your participation in the event. For a media contact list, contact Kristen Farrell, Manager, Marketing and Public Relations, at 201-835-1209 or
[email protected].
CHA PRESS NEWS BULLETIN
If you’re planning something special – like a celebrity appearance, book signing, special demonstration or other news, let us know by December 16, 2016. We’ll include it in a special bulletin we’re preparing for attending media. Send your description to Kristen Farrell, Manager, Marketing and Public Relations, at
[email protected].
PRESS KIT DISTRIBUTION
CHA’s
Online Press Center is where members of the press will go to plan their coverage of the Show. Email your company's backgrounder, fact sheet, press release(s) and relevant photography to Kristen Farrell, Manager, Marketing and Public Relations, at
[email protected].
Discover
Free Marketing Tools You Should Be Using
How are you marketing your new product launches, events and show specials? Make sure you take advantage of these free marketing opportunities. Some key deadlines are this week.
SHOW FLOOR ACTIVITIES
Promote your booth events, prize giveaways, make-n-takes, book signings, celebrity appearances and more on our show website. Fill out the form by December 16.
SHOW FLOOR SPECIALS
Promote your specials for orders made at Creativation on our show website. Fill out the form by December 16.
PRODUCT VIDEOS
Craft Industry Today, our official magazine, will be on-site video-taping product interviews with our exhibitors who sign up. This is a free opportunity for your company to talk about one product, such as a product that you are launching at Creativation. Visit the Exhibitor 101 Tool Kit to find the time slots that are still available and then click here to sign up.
BEAUTIFY THE CITY CONTEST
Participate for the chance to win a $2,000 credit towards your 2018 Creativation exhibiting costs! All you have to do is incorporate something visible within your booth utilizing sewing/fabric that adds to the visual appeal and overall appearance of our city. Complete this form to enter our contest today!
VIP INVITE PROGRAM
Be your VIP customers’ hero and get them FREE access to Creativation. Use our VIP Exhibitor Guest Invite Program to invite them and to promote your show specials and booth location. Use this sample email message and your company’s unique VIP attendee promo code to start inviting your customers! The exhibiting company with the most redeemed codes will win a free 10x10 exhibit space for 2018 Creativation.
If you do not know your company’s attendee promo code, please contact our registration support line at 508-743-8510 or [email protected], Monday-Friday 9:00am – 5:00 pm ET.
ELECTRONIC MARKETING TOOLS
Use our designed exhibitor banners, show flyer, Creativation logo and exhibitor badge your electronic communications, website and social media channels to increase awareness of your presence at Creativation.
Access and sign up for these marketing opportunities in our Exhibitor 101 Tool Kit.
Phoenix Feature
Discounted Arizona Coyotes Games
Calling all hockey fans – Get discounted tickets for when the Arizona Coyotes play the Lightning and Panthers when you’re in town for Creativation. Buy your tickets here.
Featured Program
Annual Business Meeting & Town Hall
Sunday, January 22, 2026
Annual Business Meeting: 7:30am-8:00am
Town Hall: 8:10am-8:50am
Join your community of members, the CHA Executive Team and Board of Directors to learn about your Association's future plans. Then, share your feedback and discover ways you can help impact the industry. Plus, we’ll be making a big announcement – you won't want to miss what is revealed during this event!
Registration Bag Insert
Get your brand in front of buyers the moment they check-in. For $500, we’ll include a flyer insert for your booth in our registration bags. For $1,000, we’ll include your product! Production not included.
Contact our sales team to purchase this sponsorship now! Find more last minute sponsorship opportunities for your business here.
UNITED STATES
Nadine Schwartz, Director of Sales and Sponsorship
(p) 201-835-1203
(e) [email protected]
Julie Wagner, Sales Representative
(p) 201-835-1232
(e) [email protected]
OUTSIDE UNITED STATES
Andrew Morton, International Sales Director
(p) +44 1425 271964
(e) [email protected]