General Session - The Children's Craft Category: Understanding the Shopper Journey to More Effectively Engage Consumers with Creative Inspiration to Improve Category Productivity

Sunday, January ​21, ​2018
7:45 am - 8:45 am

Speakers: Karen Walters, Beth Ondush, and Rick Stringer of Crayola LLC

The session will discuss:

• Kid's Crafting category purchase occasions
• The shopper's experience along the path to purchase
• Practical recommendations to attract, engage, and convert" shoppers to purchasers

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