About Lauren Riihimaki

Lauren Riihimaki, more famously known as LaurDIY, is a world-renowned content creator and YouTube sensation with over 14.5 million followers across all her social media platforms. A lifestyle vlogger, Lauren’s specialty is DIY crafting—everything from fashion and accessories to beauty and home decor. She vlogs about clothes, relationships, her morning routine, workouts, seasonal snacks, organization, room décor and much more, and provides DIY ideas for each. Lauren just dropped a satirical video “DIY Queen” that hit #1 on iTunes. She is also currently the newest Fantana and has worked with many notable brands including Disney, Proctor & Gamble, Starbucks and MuddJeans. She recently won a StreamyAward for Lifestyle and has been featured on the Today Show, MTV, Seventeen Magazine and much more.

LaurDIY has demonstrated her incredible ability to convert content to commerce by driving purchasers of licensed LaurDIY product both into stores and online. Recent licensed product successes include record breaking Popsockets sales and the launch of her exclusive plushies and onesies that at peak were selling one unit every second online.

Meet Lauren at Creativation

LaurDIY will be hopping between Cousin and Plaid’s booths on both Saturday, January 20 and Sunday, January 21.

Connect with Lauren on Social Media