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by Association For Creative Industries
January 14-18, 2021

Phoenix Convention Center, Phoenix, AZ
Education begins January ​14
Show floor open January 16-18

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Creativation is the place where creative businesses g​o to learn, connect and discover.

Join thousands of ​professionals for North America's largest and longest running creative industries trade event, January 14-18, 2021 in Phoenix, Arizona. 

All photos courtesy of The Hedgehog Hollow.


Catch up on Creativation 2020!

Don't Be Misled!

As with many larger conferences and tradeshows these days, fraudulent companies have been known to contact our attendees and exhibitors. They claim to represent AFCI Creativation 2020 (and/or leave out important information so that it is ambiguous whether they represent the Association For Creative Industries), offering Creativation attendee lists or AFCI contact lists.

AFCI does not sell membership or trade show attendee email contact information. No company is authorized to distribute or sell any lists for our events. AFCI does not rent, share, or sell attendee contact information to third parties.

Scammers offering to sell these lists often aggregate information based on web crawler or email “scraper” programs searching for the “@” sign in email addresses posted on various websites (including LinkedIn and Facebook). While this is illegal in most countries, it does not prevent scammers from doing so. The best way to prevent yourself from receiving these emails is to protect your information, and if at all possible, do not post your email address online (or post it in an obscured way, such as an image or by not using the “@”) sign.

Please do not engage with and/or acquire or purchase any list from any company claiming to have use of the AFCI Creativation 2020 and/or Association For Creative Industries database, attendees, or contact information. Responding to these emails (even to “unsubscribe”) confirms to them that they have reached a valid email address.

Exhibitor List for Official AFCI Vendors: Any contact information shared with our official vendors is done so exclusively for the purposes of conducting business. These vendors are prohibited from and do not release this information elsewhere, nor do we or our vendors share exhibitor or attendee email contact info.

Attendee Contact List: AFCI exhibitors are provided with a post-event attendee list via a direct email from AFCI show management. Attendees are able to opt-out of being included. Exhibitors are prohibiting from sharing, distributing, or selling any list gained through attendance at Creativation 2020 or any AFCI event. Violations may result in immediate termination of membership, exhibiting participation, and possible legal action.

Exhibitor Lead Retrieval “Badge Scanners”: Exhibitors at Creativation may purchase badge scanning lead retrieval units that collect contact information for those attendees who verbally consent to having their badge scanned at an exhibitor’s booth. Exhibitors may not scan any badge without first having received verbal consent from the attendee confirming it is acceptable to do so. “Badge-sharing” and “badge-swapping” are strictly prohibited.

Don’t be misled! If you are contacted by anyone asking to sell you a list, or if you receive a suspicious request via email, please gather as much information as you can and pass it on to us at [email protected].

View the slide deck and recording from the "Making the Most of Creativation 2020" webinar for an overview of Creativation and tips on how to prepare. View ​now!

CRAFT & HOBBY ASSOCIATION REBRANDS AS ASSOCIATION FOR CREATIVE INDUSTRIES

Jan 27, 2026
The Craft & Hobby Association (CHA), the premier trade association for the creative arts products industries, reveals it is rebranding as the Association For Creative Industries (AFCI). With the new brand name, AFCI launches a new story, strategic roadmap and visual identity, including a new logo and website redesign, www.afci.global. The announcements were first made public to the Association’s membership at its Annual Meeting, which was held during Creativation, the Association’s annual trade event, on Sunday, January 22 at the Phoenix Convention Center in Phoenix, AZ.

“Our rebranding coincides with our vision of a healthy, vibrant and innovative community that enriches people’s lives through crafting and other creative activities,” says Mark Hill, Chief Executive Officer and President, AFCI. “Our new name is the beginning of AFCI serving as the leading advocate, information resource, research partner, and friend for our thousands of global member companies. It was intentional for our new name to incorporate ‘For’ because everything we do and strive for is FOR our members.”

Working with a branding task force, comprised of members of the Association’s Board of Directors, and Verse Group, a strategic research and creative branding firm, the Association spent the past year formulating its new strategic roadmap, story and visual identity through extensive market research, personal interviews and focused surveys with member and non-member companies. The analysis was designed to deliver not only a new name, but also real and significant improvements to programs, benefits and opportunities that enable the Association to better serve its membership.

“We worked closely with AFCI to elevate the role of the Association as an industry thought leader and to shape their brand promise – to be the unifying destination for creative professionals to come together to learn, connect and discover,” says Sylvia Chu, President and Chief Co-Creative Officer, Verse Group. “The brand promise is expressed in a voice and visuals that is representative of the creative industry. This is going to be a powerful brand to support AFCI’s mission of inspiring the next generation of creativity.”

The new logo is based on the role of AFCI as the heart of creativity. It incorporates a vibrant spectrum of color that represents the creativity and diversity of the Association’s membership. The colors work together to convey the magic of creativity and the power of connections.

The AFCI website features a clean and visual look and feel. The redesign provides members and other visitors with enhanced navigation and a more welcoming user experience.

To read the full AFCI brand story and learn more, visit www.afci.global.

ABOUT THE ASSOCIATION FOR CREATIVE INDUSTRIES
The Association For Creative Industries (AFCI) is the premier trade association for the global creative arts products industries. AFCI strives to deliver innovative high value services as we support our Members who provide products and services to educate, entertain, and inspire creative consumers. Our Members include the manufacturers, retailers, distributors, designers, educators, digital content providers, professional makers and DIYers, and other creative professionals that comprise the $40 billion+ creative arts industries around the globe. For more information about AFCI, membership, or its annual Creativation trade event, visit www.afci.global.