Media Credentialing Process
Press Badges are provided to reporters and freelance journalists who work for established print, online and broadcast news organizations and industry and financial analysts employed by or belonging to a recognized association, firm or media agency.
Press Badges will also be granted on a case-by-case basis, and through invitations to cover the event.
A history of being registered at previous events does not guarantee approval or waive the credential requirements. You will need to follow the application guidelines below.
The Association For Creative Industries reserves the right to revoke Press Badges at any time. Press Badges will not be granted to anyone whose principal purpose for the event is, in our judgment, for reasons other than covering them as working news media.
Please review Press Badge Requirements below:
Print & Newswire Reporters
To qualify as Press, print and newswire reporters must provide:
A bylined industry-related article from your publication written by you and published within the last two (two to three) months; the copy must clearly show the name of your publication and your byline.
Freelance reporters and photographers may attend on behalf of established news organizations or associations. Marketing, PR, business development or other industry executives who contribute bylined articles to news outlets, online sites or blogs MAY BE eligible for Press Badges on a case-by-case basis.
To qualify as Press, freelance reporters must provide BOTH:
A letter from a director/editor on organization letterhead stating that you are covering the event for their news organization or one recognized by their association; AND
A bylined article from the publication/website/blog you are representing published within the last two (two to three) months; the copy must clearly show the name of the publication and your byline.
Please Note: Each member of a broadcast crew must register separately.
To qualify as Press, broadcast journalists, photographers and videographers must provide:
A link to an article or page displaying your name on the masthead in an editorial capacity
A letter from a producer/editor or director of a journalistic association on company letterhead with contact information stating that you are on assignment.
A link to newscast video may also be submitted.
Digital Media Journalists
To qualify as Press, digital media journalists must provide:
Masthead from a current issue of a creative industry online publication or blog listing you as an editorial contributor.
Creative industry article about the creative industry in general for example trends, crafting, trade shows etc. or a blog post published within the past three months with your byline. Please note that posts promoting your own business or products do not qualify as creative industry posts. These will be reviewed at AFCI’s discretion.
Digital media must also provide a recent monthly traffic report from an external demographic tool, like Google Analytics, verifying the online publication or blog gets a minimum of 10,000 or more unique monthly visitors (UMVs). The site must be previously established, independent and regularly updated with original content and current creative industry news.
Please Note: YouTube, Facebook, Twitter sites, personal blogs, communities, forums and user groups will not be considered for media accreditation.