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by Association For Creative Industries
January 14-18, 2021

Phoenix Convention Center, Phoenix, AZ
Education begins January ​14
Show floor open January 16-18

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​September 2016 - Exhibitor News

Dear Creativation Friend,

With 112 days until Creativation, you may be asking yourself, how is our event different this year? 

There are many differences, but our emphasis on innovation is major. Every day we are motivated by the remarkable people and groundbreaking products and ideas in this industry. You are the inspiration behind all the new programs we developed for 2017 Creativation. In this newsletter, you’ll learn more about them.


Registration Opens October 18

Our Creativation University conference program isn’t just for attendees. Register for your exhibitor badge and our manufacturer’s seminar track to gain unique industry insights and advice when registration opens for exhibitors on October 18.

S502: Best Practices to Utilize the Blogosphere to Promote Your Brand

S503: The Law of the Label

S506: iDiscover: The New "Generosity" Paradigm in Marketing – Only 15 minutes!

S508: U.S. Government Resources to Facilitate Selling Products Internationally

In addition, our seminars – including our keynote session unveiling the results of our long-awaited 2016 Creative Products Size of the Industry Study and our iDiscover Chats, which are short, informative and exciting inspirational talks taught by innovative thinkers in the industry – are open to everyone and free for CHA members.

View our education schedule to find relevant sessions for your business.


"Exhibiting” Beyond Your Booth

Face-to-face isn’t the only way to connect with your customers and prospective business partners at Creativation. Our Exhibiting 101 tool kit includes resources that you can use to extend your reach beyond your booth, including:

Product Videos

Craft Industry Today, the Craft & Hobby Association’s official magazine, will be on-site video-taping product interviews with our exhibitors who sign up. This is a free opportunity for your company to talk about one product, such as a product that you are launching at Creativation. Craft Industry Today will edit your interview to approximately two minutes and share it with your company, which we encourage you to use in your marketing communications. We’ll also share your video on our website, YouTube page and other social media sites, escalating the promotion of your product after Creativation. To sign up, complete the online submission form.

Online Press Kit

Our event attracts many of the industry’s leading trade and consumer editors, as well as influential bloggers. Our Online Press Center is where members of the press will go to plan their coverage of Creativation. Submit your company’s backgrounder, fact sheet, press release, logo, and relevant pictures to Kristen Farrell at to tell our media why they should cover your company.

Watch our recent webinar with CHA’s Marketing Department to learn how to use other resources in our Exhibiting 101 tool kit to maximize your exposure at Creativation. 


The Ultimate Pitch

Date: Monday, January 23, 2017
Time: 9:30am - 11:00am

Watch our panel of universal leaders in the creative industry award a cash prize of $10,000 to the Top Creative Innovation of 2017.

Our judges will choose and critique five innovators exhibiting in the Innovations Center to pitch their never-before-seen innovation during a highly marketed event taking place on the morning of Monday, January 23.

Have a new creative product or idea? Anyone can apply to participate. Submit your innovation by October 31 and you could win the $10,000 to help bring your innovation to market.

Phoenix Feature

Arizona Science Center

The Arizona Science Center provides exploration, education and entertainment for all ages. Come here for our Creativation Celebration on Saturday, January 21, and explore some of what the Center has to offer. Plan another trip in your free time to discover more than 300 hands-on exhibits in five themed galleries. The 120,000-square-foot building has a maze of ramps, hallways, galleries, and terraces that creates an environment of discovery and investigation.

Find what else you can see in Phoenix here.

Featured Program

Billboard Sponsorship

Get exposure before attendees enter Creativation by reserving your advertising space on the columns in the registration area for just $500.

View all of our new and creative, and traditional sponsorship opportunities here.

New Exhibitors

Creative Destination Floor Plan

Get to know our new floor plan at our new creative destination, the Phoenix Convention Center. Find where all our new innovative programs and show floor features are.

If you haven’t already signed up to exhibit, booth space is available on a first-come, first-serve basis. Questions about our floor plan? Contact our sales team.

Spotlight on Sewing and Fabric

If you’re an exhibitor and carry a sewing/fabric product or line, let us know, and you will be marked with a special symbol in all our directories to drive your booth traffic.

Beautify the City Contest

We built Creativation, your creative destination, but it takes the effort of a community to make a city beautiful. Incorporate something visible within your booth utilizing sewing/fabric that adds to the visual appeal and overall appearance of our city. Plant a tree or garden, add decorative street lights, design a wall mural – the possibilities are endless.  

Attendees will vote for their favorite booth starting 9:00am on Saturday, January 21 through 5:00pm on Sunday, January 23. One exhibiting company will take home the grand prize of a $2,000 credit towards 2018 exhibiting costs*. (*Choice of credit towards CHA exhibit space OR Nexxtshow costs). The contest winner will be announced on Monday, January 23 at 1:00pm in the Town Square.

To enter, please fill out the form.