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by Association For Creative Industries
January ​18-​22, 2018

Phoenix Convention Center, Phoenix, AZ
Education begins January ​18
Show floor open January 2​0-22


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General Session

General Session - The Children's Craft Category: Understanding the Shopper Journey to More Effectively Engage Consumers with Creative Inspiration to Improve Category Productivity

Sunday, January ​21, ​2018
7:45 am - 8:45 am

Speakers: Karen Waters, Beth Ondush, and Rick Stringer of Crayola LLC

The session will discuss:

  • Kid's Crafting category purchase occasions
  • The shopper's experience along the path to purchase
  • Practical recommendations to attract, engage, and convert" shoppers to purchasers
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