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by Association For Creative Industries
January ​18-​22, 2018

Phoenix Convention Center, Phoenix, AZ
Education begins January ​18
Show floor open January 2​0-22


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Exhibitor Education

S501: Follow The Market: Strategies to Build and Sustain Long-Term Business Growth

Date: Sunday, January 21, 2018
Time: 5:00pm – 5:50pm
Abbey Dean
Location: Phoenix Convention Center, Room 124A
Description: Unsure of how to compete in the global marketplace or meet the evolving expectations of customers? Well, the first step is creating a realistic long-term strategy that matches your company’s brand and vision. Of course, that’s easier said than done. In this seminar, we’ll contextualize need-to-know trends and best practices shaping the industry, while also offering sustainable strategies and tips to help you create a viable long-term growth strategy that’s uniquely you.


S502a, S503a, and S505b: 1:1 Consultations with Exhibitors

Date: Monday, January 22, 2018
Times: 9:15am – 9:45am; 10:15am – 10:45am; 12:15pm – 12:45pm
Consultant: Abbey Dean
Location: ​Your Booth
Description: Have a question regarding your manufacturing business? Make an appointment with Abbey Dean of Advantage Media and she'll visit your booth to discuss any of these topics:
  •  The benefits of challenges of adopting an e-commerce strategy
  • Best practices for balancing the changing political climate
  • Strategies to drive business growth using the Cloud
  • The value of implementing smarter operations
  • The rise of Big Data and the disruption of Industry 4.0
  • Tips and strategies to build flexibility into your supply chain
  • Don’t risk being left behind: Industry trends shaping the global marketplace


S502b, S503b, and S505a: 1:1 Consultations with Exhibitors

Date: Monday, January 22, 2018
Times: 9:15am – 9:45am; 10:15am – 10:45am; 12:15pm – 12:45pm
Consultant: Bill Michels
Location: ​Your Booth
Description: Have a question regarding your manufacturing business? Make an appointment with Bill Michels and he'll visit your booth to discuss any of these topics:
  • Cost and value improvement
  • Building an effective procurement organization
  • Building effective global supply chains
  • Managing Corporate Social Responsibility (bribery, forced labor and human rights, environmental)
  • Meeting the delivery expectation of large retailers
  • Understanding procurement
  • How to work with buyers
  • Conditioning and negotiation


S504: iDiscover: Expand Your Business by Harnessing the Power of E-commerce

Date: Monday, January 22, 2018
Time: 11:30am - 12:00pm
Speakers: Abbey Dean and Bill Michels
Location: ​Booth #1060
Description: Intimidated by the idea of venturing into the world of e-commerce? You’re not alone. Join Abbey as she breakdowns the benefits and challenges of the e-commerce world, and we’ll even offer up some quick tips and strategies to help you get started. Afterward, participants will learn about the low-cost tools available to speed up the sourcing, quoting, and contracting processes. The session will look at e-tools, purchase to pay capabilities, and other low-cost solutions that deliver speed to market, cost improvement and improvement in supplier relationships.


S508: How Buyers Think

Date: Monday, January 22, 2018
Time: 1:30pm –2:30pm
Speaker: Bill Michels
Location: Phoenix Convention Center, Room 124A
This seminar is designed for any company selling to large customers. The buyers of today are sophisticated, analytical, and use tools and techniques to consistently drive cost, value, and continuous improvement. Unless your sales team understands the tools, techniques and processes used by these buyers, you are at a competitive disadvantage. This session provides insight into the thinking, practices, and behaviors of buyers today. Armed with this knowledge, your team will produce better results and better understanding of how to combat the buying tactics that frustrate them.