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by Craft & Hobby Association
January 19-23, 2017

Phoenix Convention Center, Phoenix, AZ
Education begins January 19
Show floor open January 21-23

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September 2016 - Attendee News

Dear Creativation Friend,

With 112 days until Creativation, you may be asking yourself, how is our event different this year? 

There are many differences, but our emphasis on innovation is major. Every day we are motivated by the remarkable people and groundbreaking products and ideas in this industry. You are the inspiration behind all the new programs we developed for 2017 Creativation. In this newsletter, you’ll learn more about them.

Learn

Our New iDiscover Chats

Our series of short, informative and exciting inspirational talks will start on Saturday, January 21 in the Lecture Hall, part of the Maker Space on the Show floor. Register for these free seminars taught by innovative thinkers in our industry.

S308: The Future of Storytelling & Be an Ageless Creativepreneur – Only 30 Minutes!

Join Cathy Hackl speak on how the rise of live video and the promise of innovation in virtual reality continues to transform the way we communicate and consume information. Then, Tanner Bell will inspire you and discuss how age shouldn't matter when turning your passion into a successful business!

S309: Making Their Way Home & Maker Space: What the Heck Is It? – Only 30 Minutes!

Michael Wayne will share how social media and the Maker movement have come together to redefine "Home" for Millennials. Then, learn what exactly a Maker Space is and why it is important to your creative business from Sidney Church, manager of the Electronics Zone at CREATE at the Arizona Science Center.

S313: How to Get Publicity for Your Business & Tips on Increasing Your Instagram Followers – Only 30 Minutes!

Kathy Cano-Murillo and Amber Kemp-Gerstel will share tips on how to write pitches and press releases, identify newsworthy topics and story angles to help your business get coverage via broadcast, print and online media. Also, they’ll discuss how you can increase your followers on Instagram.

S506: The New "Generosity" Paradigm in Marketing – Only 15 Minutes!

The days of push marketing are over! Enter generosity marketing – the new paradigm of giving, teaching and helping your customers to gain their trust, loyalty and dollars, taught by Leanne Pressly, Principal owner and CEO of Stitchcraft Marketing.

S509: Documenting Your Dream – 10 Things to Keep Track Of When You Create – Only 15 Minutes!

Bring your notepads! Tammy Browning-Smith of Browning-Smith P.C. will share tips on how to document your plans when starting a new venture.

Connect

Network at Creativation Celebration

Date: Saturday, January 21, 2017
Time: 6:30pm – 10:00 pm

The Creativation Celebration (formerly the CHA Foundation Gala) is a new interactive networking event at the Arizona Science Center. This is where you will connect with all generations of the creative arts products industry, while eating, drinking and playing with technologies in the Science Center and in their new CREATE Maker Space.

Despite its new name, Creativation Celebration will continue to benefit our charity partner, the Kids in Need Foundation, and recognize our industries finest through presenting our Industry Service Awards and Hall of Fame inductees.

The cost to attendee is $110 for members and $140 for non-members. Get your ticket before this sells out!

Discover

Play in Our Maker Space

Experience the power of creative collaboration as traditional crafting and technology collide in this powerful maker experience. Stop in our Maker Space to use and experiment with state-of-the-art equipment and crafting tools throughout Creativation.

Join us and our participating sponsors for 17 make-n-take workshops in the Maker Space, including two sessions with the CREATE staff from the Arizona Science Center. View all workshops on our education schedule. 

Phoenix Feature

Arizona Science Center

The Arizona Science Center provides exploration, education and entertainment for all ages. Come here for our Creativation Celebration on Saturday, January 21, and explore some of what the Center has to offer. Plan another trip in your free time to discover more than 300 hands-on exhibits in five themed galleries. The 120,000-square-foot building has a maze of ramps, hallways, galleries, and terraces that creates an environment of discovery and investigation.

Find what else you can see in Phoenix here.

Featured Program

The Ultimate Pitch

Date: Monday, January 23, 2017
Time: 9:30am - 11:00am

Watch our panel of universal leaders in the creative industry award a cash prize of $10,000 to the Top Creative Innovation of 2017.

Our judges will choose and critique five innovators exhibiting in the Innovations Center to pitch their never-before-seen innovation during a highly marketed event taking place on the morning of Monday, January 23.

Have a new creative product or idea? Anyone can apply to participate. Submit your innovation by October 31 and you could win the $10,000 to help bring your innovation to market.

New Exhibitors

Spotlight on Sewing/Fabric

Meet our exhibiting companies (so far) who will be carrying sewing and/or fabric product in their booth: Sewing Exhibitor List.xlsx

Meet our Fashion Fusion Collaborative Challenge sponsors!

Volunteer at Creativation!
Interested in volunteering at Creativation in Phoenix? Complete our volunteer request form. Before the event, we will contact you to let you know if you have been assigned to certain areas and responsibilities.